About Chris Michalik

Art Director & Graphic Designer

With over 15 years both at agencies and in-house, my experience covers a variety of industries, including sports, entertainment, real estate, technology, education, finance, retail goods, travel & tourism, healthcare, and non-profit. I have worked in a broad set of design mediums—branding, identities, logos, print, digital, social media, events, motion, and photography. My greatest strength is tying these pieces together into comprehensive campaigns and brands.
 
Collaboration among creative teams—account managers, project managers, copywriters, strategists, developers, photographers, and art/creative directors—is essential to the design process I follow. I thoroughly enjoy being involved in creative projects from concept to implementation, ensuring met timelines and consistent brand standards. As both a designer and an art director, I am comfortable pitching concepts to clients and working with them on changes, feedback, and keeping projects in motion.
 
When leading teams of designers, content creators, copywriters, photographers, and videographers, ensuring the deliverables are implemented and adhering to the creative direction laid out in briefs is essential. I feel it's important to establish processes, guidelines, and culture to aid in efficiency and attention to detail.

Keeps

Social Media Campaign

Role: Art Director, Designer, Account Manager, Project Manager
Tools: Photoshop, Illustrator, InDesign, Lightroom, Premiere
Scope: Stadium Video Displays, Gameday Print Collateral, Out-of-Home Displays, Promotional Event Stages & Signage, Paid Digital Ads, Paid Social Media Ads, Social Media Content
Goal: Drive brand awareness and increase ticket sales
 
This social media campaign for Keeps is summer-focused. It utilizes the tagline, "Sun's Out, Hair's Out" to play on the popular phrase, "Sun's Out, Gun's Out," while relating it to Keeps' goal of helping men keep their hair. The campaign promotes 50% off a new order through the targeted landing page and ran as organic posts, targeted ads, and Reels ads on Instagram and Facebook.

Artemis Lifestyles

Logo Design

Role: Designer
Tools: Photoshop, Illustrator
Scope: Logo, Usage Mockups
Goal: Create a logo to effectively define Artemis and a combination of the two merging companies—Titan and Aegis—as well as the active, Florida lifestyle of the properties they represent.
 
The word "Artemis" is done in a stylized sans serif font to loosely reflect its origin in the name of the Greek Goddess. The script "Lifestyles" helps soften the logo and reference the laid-back, relaxing lifestyle the company desired to portray. The wave icon depicts the ways water is associated with their communities—the beach, lakes, pools, and the exclusive lagoon amenities.

Gasparilla Bowl

Visual Identity

Role: Art Director, Designer, Account Manager, Project Manager
Tools: Photoshop, Illustrator, InDesign, Lightroom, Premiere
Scope: Stadium Video Displays, Gameday Print Collateral, Out-of-Home Displays, Promotional Event Stages & Signage, Paid Digital Ads, Paid Social Media Ads, Social Media Content
Goal: Ticket sales, increase social media presence by 10%, and a unique identity for the 2019 event
 
The Gasparilla Bowl is a college football bowl put on annually in Tampa, FL by ESPN. The overall visual identity is updated year-to-year while adhering to the Gasparilla Bowl brand identity that combines traditional college football with Tampa's pirate-themed Gasparilla festival. The deliverables for this project were extensive—print, out-of-home, experiential, social media, and digital were all included.