Design Portfolio
Artemis Lifestyles Logo Design
Artemis Lifestyles was a new company resulting from a merger that needed new logo. The main wordmark, “Artemis,” was done to reflect it’s Greek origin. The script “Lifestyles” and wave were to represent the Florida lifestyle that this community management company deals in. The orange and blue color palette combines those of the two original companies to pay homage to the company’s history.
Ajna Training Logo & Website
Ajna Training & Consulting is a new company that focuses on conflict resolution training. The name, Ajna, was established for its relation to yoga and meditation; specifically to communication and that being a key element to conflict resolution. The flower element represents the lotus flower often associated with the word Ajna, as well as the deep purple color. The secondary lavender color was chosen for its ability to ease tension.
Gasparilla Bowl Branding & Collateral
The Gasparilla Bowl college football bowl game, put on by ESPN, needed all of their materials for the 2019 college football season and game. This project included pieces for digital ads, social media, outdoor advertising, in-stadium signage, and print materials. This required adherence to ESPN/Disney brand policies and consistency in the look, feel, and messaging across many different mediums.
Outback Bowl Digital & Social
The Outback Bowl needed designs for the 2019-2020 college football season that included digital ads and social media. A Lightroom filter was also created for all social media photos to keep the same look and feel throughout the pages and feeds. All social media profile images were optimized to both desktop and mobile views. The client felt this look represented their motto of “Football in Paradise” so much that it was used throughout the rest of their branding starting in 2019, reflected on the website, outdoor ads, and in-stadium signage.
Metro Lagoons Inbound Campaign
Metro Places needed a full inbound campaign to nurture leads for their Metro Lagoons communities. This project included the design of a landing page, banner ads, and lead nurturing emails. The branding for Metro Lagoons as a part of Metro Places had not been established, so this project set the tone for the Metro Lagoons brand guidelines going forward.
Medicus IT Brand Refresh
Medicus IT needed a brand refresh as well as established brand guidelines since none had ever been set. The logo and general color scheme were to remain. The previous look was very black and gray heavy, so more white and white space were used for a cleaner feel that related more to their main client base of healthcare. New brand icons were created for consistency across all materials and image templates were set up to maintain the same grayscale effect with a faded orange highlight across all marketing imagery.
Silverado Logo Design
The Metro Development Group community, Silverado, in Zephyrhills, FL needed updated logo to better fit with the rest of its sister communities. The spoked accents throughout the community’s common areas combined with the Western background of the name “Silverado” served as inspiration for the spoked wagon wheel with a star hub. The layout was done to match that of the other communities with a larger icon centered above a wordmark. The original brand colors were a more of a Kelly green and bright gold. These were updated to both modernize the look, and better match the name itself, with the deeper green and silver tones.
The Strand Sarasota Sales Brochure
The Strand Sarasota is a luxury, waterfront condo community that was pre-selling it’s residences and initially needed a piece of print collateral to get this process started. For this project, all that existed was the logo and color palette, so this would set the tone for the rest of the client’s look and brand identity.
Bob's Carpet & Flooring Stainmaster Digital Campaign
Bob’s Carpet & Flooring ran a digital campaign promoting Stainmaster carpeting. This project needed a landing page and banner ads in the full array of sizes for Google ad placement. The design needed to follow the current Bob’s Carpet & Flooring brand standards, as well as, incorporate the Stainmaster brand prominently enough to qualify for co-op funding.
BioBag Americas Retail Packaging
BioBag Americas needed retail packaging for their full line of compostable bags. The green leaf background was provided by the international parent company to be used, and the look was to revolve around that. These had to meet specifications for both industry certifications and retail outlets. This line of packaging is sold nationwide in major retailers including Target, Whole Foods, and Chewy.com.