Ajna Training & Consulting
Role: Art Director, Designer
Tools: Photoshop, Illustrator, InDesign
Scope: Full Brand Identity—Logo, Color Palette, Type Hierarchy, Imagery, Brand Guidelines
Goal: Establish Ajna as a corporate training resource and visually reflect the goal of corporate conflict resolution
Ajna Training & Consulting is a new company that focuses on conflict resolution training. The name, Ajna, was established for its relation to yoga and meditation; specifically to communication and that being a key element to conflict resolution. The flower element represents the lotus flower often associated with the word Ajna, as well as the deep purple color. The secondary lavender color was chosen for its ability to ease tension.