Artemis Lifestyles was a new lifestyle and property management company resulting from a merger that needed a new brand identity. The client wanted a less corporate look and a better representation of the "Florida Lifestyle" of their clients' development properties.
The word "Artemis" is done in a stylized sans serif font to loosely reflect its origin in the name of the Greek Goddess. The script "Lifestyles" helps soften the logo and reference the laid-back, relaxing lifestyle the company desired to portray. With its headquarters located in Florida, the wave icon depicts the ways water is associated with their communities—the beach, lakes, pools, and the exclusive lagoon amenities. Additional icons and brand patterns incorporate elements of the logo to drive home brand recognition.
The color palette combines and refines the colors from the two original companies—blues to represent Titan and orange to represent Aegis. The slight adjustment to the Titan blues gives more contrast and allows more versatile use outside the logo. The brightened-up Aegis orange better complements the blues and stays on theme.