Keeps

Social Media Campaign

Role: Art Director, Designer
Tools: Photoshop, Premiere
Scope: Static Social Posts, GIF Social Ads, Video Social Ads, Landing Page
Goal: Drive new subscription sales
 
This social media campaign for Keeps is summer-focused. It utilizes the tagline, "Sun's Out, Hair's Out" to play on the popular phrase, "Sun's Out, Gun's Out," while relating it to Keeps' goal of helping men keep their hair.
 
The imagery utilizes Keeps' color palette in the wetsuit to stay on-brand. The surfer shows a summer activity where covering up a bald spot or thinning hair is harder to accomplish. The man has to have confidence—as a Keeps customer would—to show off his hair in the summer sun. The corresponding product shot keeps the imagery on theme. It is in the sand near the surfer's belongings while he is out in the ocean in the background.
 
This project includes a static social ad, an animated social ad, a standard social post, a vertical video social ad for reels/stories, and a landing page that everything drives traffic to.

Keeps_Social-Campaign-1_Animated-GIF
Keeps_Social-Campaign-1_Mockups_Wide
Keeps_Social-Campaign-1_Facebook-Mockup
Keeps_Social-Campaign-1_Landing-Page-Mockup
Keeps_Social-Campaign-1_Landing-Page-Full
Keeps_Social-Campaign-1_Animated-GIF_Mobile
Keeps_Social-Campaign-1_Mockups_Tall-Mobile
Keeps_Social-Campaign-1_Facebook-Mockup_Mobile
Keeps_Social-Campaign-1_Landing-Page-Full_Mobile
Keeps_Social-Campaign-1_Landing-Page-Mockup_Mobile