Sun Burst Inn
Sun Burst Inn is a beach-front resort hotel in Indian Shores, FL. They had multiple logo iterations and brand assets in use and needed to refine everything into one cohesive identity. This project solidifies a logo and corresponding brand assets to complement the logo and establish a unique Sun Burst Inn brand.
The logo combines a script "Sun Burst" with a slab-serif "Inn" to give the resort a more refined appeal over its more budget-end nearby competitors while keeping a relaxing beach vacation feel. The sun setting behind the "Sun Burst" symbolized the famous sunsets of the Florida Gulf Coast. The color palette includes sky blue, sapphire blue, and sunbeam yellow. These represent the clear skies, warm waters, and plentiful sunshine of a Florida vacation.