Sun Burst Inn

Logo Design

Sun Burst Inn, a beach-front hotel resort in Indian Shores, FL, needed to solidify a brand identity and consolidate multiple logos that were in use. The only requirements were to keep a general blue and yellow color scheme and to be beach-related.
 
Option 1: This option is a more modern, minimal look that was intended to allow for similar icons to be used throughout the branding along with classic beach imagery.
 
Option 2: This option is a nod to the vintage Florida look. The layout of the name is meant to allow for the "SBI" to be used independently as a secondary mark. The recognition of "SBI" would allow for easy social media promotion with simpler hashtags, as well as forming a correlation with "spring break," which is their busiest time of year.
 
Option 3: This option is geared toward the more "touristy" Florida look, to appeal to the client's large out-of-state client base.
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